Marketing Analytics
Data is more valuable than gold in modern marketing, and using it well can give you a real edge over your competitors.
We are experts in data and analytics and that’s what sets us apart. Because we build our own products, we can offer advanced analytics to businesses of all sizes at an affordable price.
On top of our products, we also offer a wide range of services to help you make the most of your data.
Our services
We focus on profitable growth. Let’s tailor your analytics to fit your needs and align with your strategy.
Website analytics implementation
Set the foundation for actionable insights
Good analytics starts with proper website tracking. Our team takes care of planning, setting up, and connecting your website analytics to your advertising platforms.
With a solid foundation in place, you get reliable insights that support better decision-making and give your advertising platforms the accurate data they need to optimize your campaigns.
See the full picture
Genero Data Hub
Enjoy simple, consistent, and reliable reporting.
With our Data Hub service, we work together with you to build a reporting setup that gives you a clear picture of how your marketing is performing – from the first touchpoint all the way to a sale.
The service includes setting up a data warehouse, building a data pipeline, and visualizing your data. Everything is tailored to your specific needs, so whether you’re a B2B, D2C, or e-commerce business, you’ll get clear and real value from it.
Make the data work for you
Data activation
With our Data Activation service, we connect your first-party data to your advertising platforms. Relying on conversion tracking alone often gives advertising algorithms the wrong signals about what you actually want to achieve for your business.
Examples of our Data Activation services:
Customer segmentation — Improve your email marketing with smarter customer segmentation
Profit bidding — Optimize your ads based on profitability, not just revenue
Product feed optimization — Make the most of your budget by optimizing your product feeds
Forecasting, simulations, and advanced insights
Aktio
Aktio brings your e-commerce and advertising data into one place and helps you make better decisions with data. Aktio connects directly to your online store and advertising platforms.
Track your profitability
- Monitor your online store’s profitability on a daily basis, almost in real time
- Our profitability calculations take into account all of your business costs, not just product margins
Move from reacting to planning ahead
- See how different marketing investments will impact your sales and profitability before you make them
- With predictive analytics, you’ll get even your CFO excited about investing in marketing
- Use our growth simulator to forecast future sales and profitability so you can make proactive decisions instead of reactive ones
Ensure you’re doing it by the book
Analytics audit
Our Analytics Audit is a service where we take a thorough look at how your business is using data.
We review your website tracking, make sure it’s reliable, and fix any issues we find. We also make sure your advertising platforms are receiving accurate data to help optimize your ads.
As with most businesses, the audit doesn’t stop at website and ad data. We also look at your CRM or website data and assess how your first-party data is being used in marketing.
At the end of the audit, you’ll receive a list of what has been fixed and what still needs attention, along with a clear roadmap outlining the steps to turn your data from ‘nice to know’ into a real competitive advantage.
The Genero Method
We take pride in helping our clients launch new brands and products, accelerate their growth, and expand into global markets.
As the leading growth agency in the Nordics, our mission is to help your business thrive in every way possible through tried and tested methods during the past 15 years.
Request a quote and proceed on your own schedule
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