By adding Google Analytics to your e-commerse website you see from where the visitors come and what they do on your site. But that is not all you can see, if you add e-commerse tracking as well, you will see how much every visitor is worth in real money also.
Evaluate visitors with e-commerse tracking in Google Analytics
When Google Analytics sees what every product costs, and keeps track of who buys the products, and keeps track of how much they buy, the program can tell you how much every visitor is worth.
Different visitors have different value
You will then easily see which kind of visitors that are worth the most. Is it the ones that comes from a forum? or the ones that comes from Facebook, Twitter, Youtube or Pinterest? Or is it the ones that finds your site from a Google search? If so, you will also see what keyword the most valuable visitors have been searching for when getting to your site.
Use this data for bigger profit
I think you get this. When you know what kind of visitor is worth the most, you can easily start working towards getting more and more of this type of visitors.
E-commerse tracking for knowing if Google AdWords is the way to go
When you know an exact value for visitors arriving from search, and this value is bigger than what a visitor costs if you “buy” them from Google AdWords, you can simply buy as much pay per click visitors you want from Google AdWords and still make profit. You might even find out that if you buy more cpc, you get even more profit. I have heard that this is called ROI.
Examples for making it clear
Example 1: You see that visitors from a forum is worth 0,41€ each and that visitors from another forum is worth 0,76€ each. Then I think that you really easy can figure out in which of the two forums you should spend more time trying to get visitors.
Example 2: You see that the average visitor is worth 0,79€. You find out that visitors for your niche costs about 0,46€ per click in Google AdWords. You can then buy as much pay per click visitors you want from Google AdWords, and still make profit. And if you even optimize the AdWords campaign for getting lower cpc prices, you get even more profit.
This was a post that I hope describes the value of e-commerse tracking with Google Analytics in a good and easy way. If you have questions, or if you want to get e-commerse tracking set up in your website or webshop, or want to start or optimize your AdWords campaign, do not hesitate to contact us by filling in the contact form found below.