Through Google Remarketing (retargeting) you reach out to the people who have already shown interest in your products or services. You can create different segments based on the visitors behaviour on your site. If the visitors have shown interest in a product but not completed the purchase, one can create a new ad for the product as a discount and encourage to purchase. You will be able to create different segments and ads according to how far a visitor has reached in the Conversion Funnel. Additionally, one is able to use cross-selling through the retargeting function, as you show supplementary products to them who have already bought a certain product. There are many different remarketing systems, but Genero has most experience of Google AdWords. Contact us if you want to know more about the possibilities with remarketing.
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