With Google AdWords and Google Display Network you will reach out to your target group in a cost-effective way, even to a global market. Most of the media sites belong to the Google Display Network in Finland. You can aim ads according to keywords, position or interests. Your Display Ad will be shown besides text including the keywords you are using. When using position your ads will be visible on the sites you choose. If you choose both keyword and position your ads will be shown besides a text including keywords only on the chosen sites. The newest function with Display ads in Google AdWords is that you can aim ads according to which interests your target group have. When you are logged in on Google+ or Gmail, Google collects data from which pages you visited, which pages you´ve “plussed” etc. This makes it easier to make segments according to interests and create more well-aimed ads. Through optimizing ads, keywords, positions and better segmentation, one will get a better click-through-rate and decrease cost-per-click.
Featured case in Display ads:
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