When the ground work is properly done, it goes faster to create a successful digital presence and achieve set goals. Therefore it´s important to develop a digital- /web strategy. The strategy consists of an analysis of the present situation, target group analysis, competitor analysis, goal and tools. The most important thing is to find out how you can create surplus value for your target group on the internet and what really thrills them on the social web. If we find an answer to all these questions, that is in line with the brand promise, then you have real qualifications to rock the social web.
Featured case in Digital Strategy:
The problem in GeoDrills case was how to differentiate the company on a competitive market with a small media budget. The challenge was to find a simple communication strategy, which would be easily understood by customers, partners and colleges. We understood that we needed to create a web site with a strong web presence, which [...]Read the whole post