We already know that a lot of consumers in Finland prefer Snellman’s products – thanks to the company’s progressive product development and successful offline advertising during the last two years. Genero’s task as Snellman’s digital agency is to help Snellman build their brand in the social web. Firstly we want to get engaged people to like Snellman on Facebook and stir up a discussion about the Snellman products and food in general.
For this purpose we created a Facebook campaign in collaboration with Snellman’s own communication department. The campaign idea was simple: Snellman’s Facebook fans entered a lottery for a chance to win a Herra Snellman gift card every day for two weeks. Our technical solution was to create a Facebook application with a call to action landing page and a simple form to fill in their details to enter the lottery.
The amount of fans on Snellman’s Facebook page increased with 421 %, from 2 156 to 11 232 within only 2 weeks. It also seems that we have found the real fans as Snellman Facebook page has already got more than 500 recommendations and the discussion about Snellman’s products and food is getting more interesting every day. As well the visits from Facebook to www.snellman.fi increased with 62 % compared to the weeks before the campaign.
