Our aim was to spread the word about the new MUSCH BARF meals for cats. In order to take use of WOM marketing we also wanted as many as possible cat owners to test the product.
We created a Facebook campaign that allowed everyone who liked MUSCH on Facebook to pick up a free MUSCH BARF for cats meal from their closest reseller. The Facebook app had a map with the resellers taking part in the campaign.
The results were amazing! Just within a few weeks MUSCH’s Facebook fans increased with 761 %. Amount of visitors from Facebook to the MUSCH website increased with 281 %. Compared to previous summer there was about 500 % more visitors on the MUSCH website. The sales results compared to July previous year also increased with 50 %.
