There was a huge challenge to raise the interest and spread the knowledge about the BARF (Biologically Appropriate Raw Food) diet and MUSCH products for dogs and cats since both the method and the company were quite unknown in Finland. We needed to get more dog and cat owner fans to the MUSCH Facebook page to see more engagement; discussion and involvement at MUSCH’s Facebook.
We created a new concept for MUSCH BARF focusing on the values Natural and Finnish. We made a design that looked and felt natural. In addition to that we made posters for MUSCH resellers with the campaign visuals and slogan: Luonnollista. Suomalaista. Besides that the consumers were offered a limited time 20 % off from the MUSCH BARF product line. The campaign consisted of a Facebook campaign and Facebook ads plus Google display and search campaigns.
Once again, the results compared to October last year were amazing! Quotations from resellers increased with 450 %. Amount of visitors to the to MUSCH website increased with 320 % and visitors from Google searching the brand name “MUSCH” increased with 4 022 %.
