Having a company blog will increase your traffic

That’s not even one of the five reasons. That is just a fact. And I suppose you like traffic to your site? And most of all, free and relevant traffic? Then read on:

1. With a blog you get more content

Content is good. Every time you write a blog post your site is growing. Every blog post means one more unique url filled with content. That is a whole lot of new phrases that people actually can search for and therefore find your site.

2. You get a place where you can write about trends

With trends I mean things that happens in your niche. In every business area there are trends going on. And trends are searched for. So by writing about trends, people will actually find your site when searching for the trends.

3. You can take advantage of seasons

The year changes frequently. People are searching for different things in the summer than they are doing right before Christmas. By having a place where you can adapt your content to the seasons, you will get the people looking for seasonal content into your site. For example, when Christmas comes, you can easily write some blogposts where you suggest Christmas-gifts to people, where you suggest Christmas food, or anything else associated with both the season and your company. If you are a small company that cannot afford costly Christmas-campaigns, you can make own ones in your blog.

4. You get a place where you can answer your customers questions

Every time you get a question from a customer or contact, in person or by phone, you probably answer it, and the customer is happy. And if one customer had a question, at least some other might have the same question. And people search for answers to questions by typing in the question in Google. So now you probably see already why your blog is a golden place where you can write about the question, and of course answer it, right away. And a lot of  people searching  for the question will find your blog, and your company site.

5. Fresh content gives your site a lot of privileges in search engines

Google loves a frequently updated site. If you update your blog once a week, Google get used to find new content once a week. And that will gain your whole site. You will get better search engine rankings as well for the other pages on your site, and more traffic generally.