Genero was founded year 2009 by Rasmus, Sebastian and Jonathan. The founders had a common passion for digital marketing and communication. “We simply wanted to create more effective advertising and communication through the use of digital media”,says Rasmus. 
Genero is a full service advertising agency focusing on new media. From the very beginning our aim has been to build an agency focusing on strategy, creativity and technology. In a world of rapidly changing media landscape one has to love technical possibilities instead of fearing the change. Therefore we established an agency where creatives and strategists learn technology and developers learn communication. We work as a team and our goal is to continuously build strong brands, increase visitors and conversion on your site – in order to get you more ROMI.
Strategy, Planning, Digital Strategy, Online & Offline advertising, SEO & SEM, Content marketing, Social Media Marketing, Web – Drupal & WP sites, Mobile & Web Applications.
We value honesty and transparency. We are passionate about ideas and creativity. We strive for continuous progress. We are here to generate ROI for our customers.
Our very own Roi is a friend who reminds us every day why we are here – to generate ROI for our customers. Meet Roi on every page at genero.fi as well as in all of our cases, and see what he has to say. As you get to know him better, you will soon like him as much as we do. 
For a brand new company it’s a huge challenge to gain the trust of a potential customer. For a company like GeoDrill free visibility on Google is a must in the growing competition situation.
To build up their credibility we decided to create a reference map for GeoDrill. The reference map shows all GeoDrill’s ground heat drills in Finland on a Google map. You can search or find the drill holes even on a local level. As a potential customer of GeoDrill you can for example check all the references in your area, and thus easily find information about the different projects.
Only after a few months the map has been live the requests for quotes from organic visitors have increased with 100 %. The geodrill.fi website impresses the visitors with reliability and the average time spent on the site has increased with 1 minute. The Bounce Rate has decreased with 10 %, and organic traffic from Google on the relevant keywords has increased with 104 %.
Our aim was to spread the word about the new MUSCH BARF meals for cats. In order to take use of WOM marketing we also wanted as many as possible cat owners to test the product.
We created a Facebook campaign that allowed everyone who liked MUSCH on Facebook to pick up a free MUSCH BARF for cats meal from their closest reseller. The Facebook app had a map with the resellers taking part in the campaign.
The results were amazing! Just within a few weeks MUSCH’s Facebook fans increased with 761 %. Amount of visitors from Facebook to the MUSCH website increased with 281 %. Compared to previous summer there was about 500 % more visitors on the MUSCH website. The sales results compared to July previous year also increased with 50 %.
The problem in GeoDrill’s case was how to differentiate the company in a competitive market with a low media budget. The challenge was to find a simple enough communication strategy that would be easy to understand by customers, partners and colleagues. We understood that we needed to create a website with a strong web presence that would give GeoDrill more sales.
The solution was to create a clear and simple message that would be the same in all channels. We created an informative website in WordPress that is user-friendly in all devices. The website is targeted for both B2B- and B2C-customers with clear distinction for different target groups. The content is obviously Search Engine Optimized and written and composed with Search Engine Marketing in mind. On top of the new website we also made a brochure about the ground heat drilling process with all the important phases plus information about the company.
A uniquely designed website and the brochure about the drilling process differentiate GeoDrill from the rest of the Finnish ground heat drilling companies. Organic visitors from Google to geodrill.fi have increased with 375 %. Requests for quotes have increased with 104 %.
We begun working with Suomen Porauspalvelu at the end of the year 2009. At that time they had about 15 daily visitors on their website. The site was static and had not been updated since its launch. Genero’s main task was to create a web presence that would generate the customer long-term ROI. Our aim was thus to increase the amount of relevant visitors to the website as well as to increase the conversion rate so that more quotes would start pouring in.
What was then the tactical solution to reach our goals? We created a whole new informative website with new content and structure in Drupal. A promotional video was also created. Moreover, we made a search engine friendly map application showing all of the company’s drilling project references with some extra info about the project: depth of the drilling hole and depth to the rock at the location.
The amount of visitors at Suomen Porauspalvelu’s website, www.suomenporauspalvelu.fi increased with +500 %. Nowadays Suomen Porauspalvelu receives on average 90 quotes per month. The web application with the drilling hole map turned out being a very useful tool since +20 % of the quotes come via the map. Therefore we can honestly state that the map truly generates long-term ROI for the company.
MUSCH has been in the Finnish dog and cat food market since 2004. When we started working with them they had a 40 % market share on frozen meat products for dogs. The problem was that still no-one was talking about MUSCH or its products because the resellers sold MUSCH from the freezers as unbranded bulk products. Our goal was to gain more MUSCH resellers around Finland as well as to spread the knowledge about MUSCH and the BARF (Biologically Appropriate Raw Food) feeding method amongst Finnish dog owners.
We decided to start building the MUSCH brand on the factor that the company truly cares for pets and their well-being. We focused on the soft values and the fact that MUSCH is a Finnish company with healthy and high quality products. We started to strategically build up a new product category – MUSCH BARF™ – frozen Finnish raw meat products. Besides that we started building the MUSCH web presence through Search Engine Optimization and taking use of social media. We made a new website, musch.fi, a new campaign site, koiranruoka.fi and created two Facebook pages for dog and cat lovers, facebook.com/muschfi and Koska rakastan koiraani.
The results for year 2011 have been simply amazing. The amount of resellers of MUSCH has increased with 108,5 %. The sales have increased with about 40 %.
Oskar, our youngest developer at Genero, is the Drupal specialist who polishes code to make it maintainable and reliable. When he finds the time, he contributes his knowledge back to the web community, which taught him all he knows. Besides Drupal Oskar values the modern web in all its aspects and focuses on providing our clients with the latest it can bring. During the spare time he finishes his studies in Information Technology at Arcada University of Applied Sciences.
Developer Rune Vikström studied Media Technology at Arcada University of Applied Sciences. Before Rune began working at Genero, he developed Flash games for the Finnish Broadcasting Company YLE. In addition to his work Rune is an avid culture consumer and he is interested in everything from fine arts to trash culture.
Linda has a Master’s Degree in Russian Language and Literature from the University of Helsinki and a comprehensive work experience – amongst other things she has worked as a Surf Instructor, Concept and Web Designer as well as a Translator. Linda, who studies New Media at Media Lab Helsinki in Aalto University’s School of Art and Design, brings to the Genero team fresh ideas and structure with an artistic point of view. Linda is passionate about breakdancing and hip hop culture.
Eva works with text, text and text. She primarily works with content marketing, blogging, advertisment copy and translations. Eva graduated from the University of Helsinki with a MA in History and has worked as an Editor – a fact that makes her critical of the source and picky about dots and commas – even when it comes to Internet Marketing.
Rasmus works at Genero as a Strategist and Planner. Rasmus has a Bachelor degree in marketing from Arcada University of Applied Sciences, and a course in Branding and Business strategy from Berghs school of communication in his pocket. Rasmus has true passion for digital communication, and he thinks the only way to succeed in this field is learning by doing. Consequently, all kinds of doers are very welcome to work for Genero.
Sebastian is Genero’s face to the outside world and the first contact for both new and current customers. Sebastian’s job at Genero is to lead the projects. He has knowledge of all aspects of digital communication projects (planning, strategy, tech, design, copy writing, SEO and SEM) and can therefore provide creative ideas as well as question the solutions.
Jonathan works with Website Optimization, Social Media Tactics and Web Development. He built his first website when he was only 14 years old but the hunt for the optimal website still continues. Google AdWords and Google Analytics are familiar tools for Jonathan. So familiar that nowadays Jonathan is a certified Google Analytics user. Ask him anything about Google or Facebook – he’ll provide you an answer.
Christoffer Björkskog has a Master’s degree in Computer Science. The last few years before coming to Genero he worked as an Interaction Design and Context Awareness Researcher at Helsinki Institute for Information Technology (HIIT). His research produced innovative solutions for mobile web user interfaces, social media and energy saving. Christoffer’s favorite mottos are: “The user above all” and “Nothing is impossible”.
Esben Gadsbøll became a co-owner of Genero in 2011. Despite his young age he has been a pioneer at whiteaway.com – one of the largest company selling white goods in the web in the Nordic Countries. Esben is also in the board of FDIH (Danish E-business Association). Copenhagen-based Esben finds many benefits in Finnish-Danish co-operation. For example, the Swedish, Finnish and Danish languages cover almost all of the Nordic countries – and together people reach furthest.
